Waste Not Mash It Up! This project tackles the waste impacts of food production and poor consumer choices by transforming the next generation into conscious consumers. By engaging teenagers via the two things they think about the most – food (and also fashion) and YouTube – the project inspires them to research the key environment issues which will impact on their futures, such as:
Ethical produce and supply chains
Waste management problems
The project will potentially target hundreds of thousands of high school students becoming eco-conscious consumers by matching the power of YouTube with the idealism of young eco-warriors. The project harnesses the power of teen YouTube stars, many of whom attract millions of subscribers and views, by getting high school students to make their own YouTube videos conveying an important message about sustainability in a fun and engaging way. The pilot project for 2018 films three schools participating in workshops and developing their project. The documentary footage will be used to create promotional and inspirational materials and resources from their journey, which will motivate more schools to join the project next year. The students’ projects are a Green Kitchen cooking show (promoting planet friendly approaches to meat-free cuisine; supply chain consciousness; local produce; dealing with food waste and composting; and a ‘Trashion Couture Parade’, with all items created from recycled materials, even food waste.
This is an great way to get the youth of today involved in a positive way putting the message out their about reducing plastic waste and pollution. By aiming the program at social media, which is such a large influence to society, the message will surely get out to the right audience.